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The decision to shop sustainably often depends on the effort required by consumers. According to a survey conducted by senior partner Jessica Moulton and colleagues, shoppers across four countries—France, Germany, the United Kingdom, and the United States—are more likely to freeze food to avoid waste or purchase seasonal produce (less effort) than buy recycled toilet paper or plastic-free detergents (more effort). Click through the interactive to see more results.

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The Australian Agricultural Sustainability Framework is funded by the Australian Department of Agriculture, Fisheries & Forestry through the National Agriculture Traceability Grants Program. Project delivery is led by the National Farmers’ Federation. 

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging. 

© The Australian Agricultural Sustainability Framework. Copyright of National Farmers Federation.

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